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This website jkmlawncare.com states the following, "Welcome to our site! Welcome to our site! Is based on three basic principles family, honesty and hard work." We viewed that the website also stated " We are a family run business with over 55 years of combined experience in residential lawn care, yard work and basic maintenance for your property." It also said " We can help you create your dream landscape! Our mission is to provide quality service, affordable prices and a high level of customer service while adhering to our basic principles. Proudly services the following areas Lafayette Hil." The header had landscape design as the highest ranking search term. It is followed by landscaper, landscapers, and landscape design which isn't as ranked as highly as landscape design. The next words they used was landscape maintenance. tree trimming was included but might not be understood by search crawlers.